Corporate Media Editor (Digital Editor
Fourier Recruitment
- Bloemfontein, Free State
- Permanent
- Full-time
- Manage digital platforms owned by the company and its affiliates (including, but not limited to, websites, publications, social media pages and established communication platforms)
- Develop, implement and execute strategy for a wide range of digital platforms designated to the portfolio to support business strategy and goals and act in an advisory capacity to the Head of Corporate Communication
- Develop and curate enticing content tailor-made for each platform to reach digital marketing goals in collaboration with relevant team members
- Fostering engagement and building relationships with the online community through various channels using technical knowledge of platforms and creative content
- Continuous research to understand target market and its content preferences
- Conduct statistical feedback reports for all digital platforms
- Search engine optimisation (SEO): Implementing SEO strategies to improve the organic visibility of digital content in search engine result pages and increase traffic to platforms
- Understand and use paid advertising on platforms like Google Ads, Facebook Ads and Instagram Ads to create call to action and increase visibility
- Collaborating with other departments or teams to ensure alignment of digital media efforts aligned with the overall business goal and strategies
- Brand reputation management: Monitoring online mentions, responding to comments or enquiries timeously and addressing issues to maintain a positive brand image
- Continuous updating, experimentation, optimisation and maintenance of digital platform content
- Understand the company’s strategy and brand positioning
- Budget management allocated to digital media activities.
- Relevant degree/diploma in digital marketing or proven portfolio of projects