Full-Stack Marketing Lead
Lessonspace
- South Africa
- Permanent
- Full-time
- Has been in a mid-level marketing role and is looking to step up into an executive position. This is important as we are looking first and foremost for someone who is a “doer” and willing to get their hands dirty - you will be doing everything when it comes to the marketing: speaking with customers to understand their needs; coordinating with the team; developing strategies; budgeting; executive reporting; setting up measurements; creating marketing-material, making and managing marketing campaigns or online events.
- Keeps up to date with the latest tools and trends and knows how to scope, trial, implement, and operate the latest off-the-shelf-tooling.
- Has competence in developing a range of marketing media, including: images, email, social media, long-form content, video, webinars etc.
- Has a desire to deeply understand our customer and how we can strategically build brand recognition to meet their needs.
- Is comfortable working in isolation, from home, and is self-motivated while being able to collaborate across teams. You should also be comfortable identifying and hiring future team members.
- Collaborate with all team members from sales, to product, to curriculum to align marketing initiatives with our business goals.
- Create compelling content to effectively communicate our value proposition across various marketing channels, including social media, email, partnerships, conferences etc.
- Plan and execute a variety of marketing initiatives from end-to-end, taking full ownership of projects.
- Track and analyse the performance of marketing campaigns, adjusting strategies as needed, and report on initiatives to keep the team up to date.
- Lead initiatives to improve user engagement, retention, and overall customer lifetime value.
- Ability to take the current brand identity and translate it across multiple channels, including email, social media, video and conference materials.
- Plan, budget, and coordinate a number of marketing projects at the same time.
- Plan and implement email automations to increase free trial conversions and nurture customers.
- Have in-depth knowledge of email segmentation and the ability to develop an email campaign strategy that complements the email automation strategy.
- Knowledge of best practices to build responsive emails for mobile, desktop, accessibility needs, and different design environments (eg. dark mode).
- Knowledge about keyword research and content creation for SEO. Determine which content needs to be created, write content briefs and edit content written by freelancers/ the team.
- Demonstrable passion for education, the edtech industry and marketing.
- Excellent understanding of marketing concepts, strategies, and best practices.
- Proficient in marketing automation and analytics software.
- Excellent written and verbal communication skills.
- Ability to multitask, prioritise, and manage time effectively.
- Willingness to dive into the day-to-day tasks of running marketing campaigns.
- A bachelor's degree in Marketing, Business, or a related field is preferred but not required.
The application involves several screening questions, an introductory interview, and a take home task followed by an in-depth interview discussing the task. Additional steps may be added at our discretion.We look forward to receiving your application!