Junior Brand Manager - JhbFull job descriptionAbout the jobContribute to Everyday Nutrition portfolio by leading and driving the growth of the Kids Portfolio through driving consumer demand and launching margin rich accretive / renovations rooted in consumer insight and need.Brand and Portfolio OwnershipOwn and monitor Kids portfolio (NutriDay Junior and SNAX) sales performance (volume, value, profitability) inline with targets set, with support of Marketing ManagerBasic understanding of the P&L with understanding of which levers to activate for growth and/or profitability,with support of Marketing ManagerUnderstand key data sets (sales in; sales out; consumer know-how; trends and growth platforms) to deriveclear insights and “so what” action-oriented recommendations, with support of Marketing ManagerUse consumer understanding and brand knowledge to uncover a powerful tension which the brand can take astand on and therefore answer a consumer need, with support of Marketing ManagerBe able to understand and process new informationProvide solutions that have been critically thought-throughCo-own and drive annual Brand Plan development and excellent execution, thereof, with support of MarketingManagerBe an advocate of the brand and own key brand activities and initiatives with CSP (Trade Marketing), withsupport of Marketing Manager10.2. Innovation, Renovation and Product LaunchesWithin identified growth spaces, ensure brand and portfolio answers specific consumer needs, insights,tensions, pain points, using digital and traditional insight tools, with support of Marketing ManagerCreates new products, packaging and experiences leveraging the power of semiotics that strengthen and growbrand equity and experience, with support of Marketing ManagerLead innovation project with cross-functional teams (R&I; CSP and Finance) to develop clear, sizeable andconsumer-oriented business cases, with support of Marketing ManagerBe exposed or be able to craft research (Qual. And Quant.) briefs that articulate the problem to solve and therequired outcome, with clear understanding of both research processes, with support of Marketing ManagerManage Innovation P&L with Finance to shape the most desirable and business accretive P&L, with support ofMarketing ManagerUnderstand the Industrial processes and production process related to the innovation to understandopportunities / constraints on product development, with support of Marketing ManagerBe an advocate of the innovation and own the trade story with CSP in the successful implementation ofinnovation launches and Marketing support, with support of Marketing ManagerUnlocks Creative and Media opportunitiesCreate the right conditions for creative and media partners’ collaboration and uses great storytellingtechniques to transform a factual brief into an inspiring story, with support of Marketing ManagerAble to provide clear and inspiring briefs to both Creative and Media agency partners to unlock great creativeand media solutions to amplify, with support of Marketing ManagerAble to provide clear direction and feedback to Creative agencies on reverts, that builds encouragement andallows for forward movement, with support of Marketing ManagerAble to or have been exposed to critically assess if creative executions are right for Brand and portfolio, andwhether the creative will effectively contribute to the critical KPIs needed for growth, with support ofMarketing ManagerHave basic Media know-how and able to co-create strong Media plans with S&I and Media Agency, withsupport of Marketing ManagerHave been exposed to and able to critically evaluate overall Media Plans and KPIs presented by Media Agency,with support of Marketing ManagerDigital Know-HowUnderstands the digital journey a consumer could follow and builds a strong digital media plan across prioritieschannels, with support of Marketing ManagerBe exposed to able to critically evaluate Digital Plans presented by Media Agency, with support of MarketingManagerConsumer, Shopper & Trade insightTake responsibility to personally listen and connect with consumersKnow the difference between the consumer and shopper of the brand and portfolioConvert data from different sources to unlock insights for growth, with support of Marketing ManagerTakes the critical insights for growth and articulate the key tasks the brand must do to unlock them, withsupport of Marketing ManagerBe familiar with different trade channels and actively take part in trade visitsBe on the pulse of competitor activityKey Stakeholder ManagementBe an active member of the internal cross-functional team, with frequent engagement to ensure OTIF deliveryof projects and deliverablesFoster great working relationships with Creative and Media agencies through active leadership to achievebrand deliverables and KPIsOpen and trusting relationship with MM with weekly updates on projects and deliverablesAbout youACADEMIC AND TRADE QUALIFICATIONS3-year Marketing or Business-related degreeWORK EXPERIENCE AND SKILLS1-year general marketing experience, or related fieldsBrand experience is an advantageKnowledge of FMCG is an advantageProven presentation skillsProject Management skillsProficient in MS Office: Excel, Word, PowerPointPERSONAL CHARACTERISTICS AND BEHAVIOURAL TRAITSExcellent written and oral communication abilityAnalyticalAble to take initiativeAction-orientedGoal-orientedAttention to detailTeam playerSelf-motivatedSelf-confidentResilientCreativeFlexible with ideas within a changing work environmentInterpersonal skillsPassionate about the productsAbout usA job which could easily turn in to a career in Danone. We believe everyone is born with superpowers, something which comes natural to you. We know this uniqueness is something which brings both excellence as well as energy, so we believe in all Danoner’s potential and when we build careers based on these superpowers and when we develop everyone’s potential to the fullest magic happens. This is how we like to see Talent Management in Danone
