Senior Insights Strategist (digital & radio)
Ad Talent
- Johannesburg, Gauteng
- Permanent
- Full-time
- Developing insights to support our clients' marketing objectives and drive ROI.
- Building compelling storylines from a convergence and multichannel perspective.
- Evaluating briefs and providing strategic recommendations for clients and advertisers.
- Proactively generating ideas to enhance client media strategies.
- Preparing and delivering presentations to clients and advertisers.
- Taking a proactive approach in analyzing various sectors and devising comprehensive 360-degree solutions.
- Developing a multichannel product set aligned with specific marketer objectives.
- Formalizing and executing a product development process.
- Playing a key role in championing the development and delivery of performance-based campaigns.
- Being actively engaged in strategic pitches.
- Contributing significantly to the development of multichannel skills across our group.
- Undertaking key projects as directed by management, such as new business pitches and media landscape reports.
- Building strong client relationships, both internally and externally, to better understand client needs.
- Collaborating with our Sales team in client presentations.
- Attending regular status meetings and necessary training sessions.
- Preparing and maintaining detailed internal documents and collateral to support our sales teams.
- A degree or equivalent (NQF 7) in Marketing, Advertising, or Media Studies.
- A minimum of 5 years of experience in a mid-level position within a large Media or Market-related organization.
- Access to your own vehicle, a valid SA Driving License, and the ability to travel with your own transport.
- Extensive knowledge of market, consumer, and research dynamics.
- Proficiency in common media tools, advanced media tools, and emerging media tools such as Telmar, Arianna, AMPS, TGI, Effective Measure, Google Analytics, and Ad Dynamix.
- Strong commercial understanding and experience.
- Proven analytical and problem-solving skills to support our sales strategy.
- A deep understanding of data collection, consolidation, integration, and analysis to inform multichannel solutions.
- In-depth knowledge of consumer behavior and shifts, especially in the digital and radio domains.