Senior Paid Media Executive

MMR Research

Durban, KwaZulu-Natal
Permanent
Full-time

18 days ago
Apply easily

Are you currently working within Paid Media, looking for a new challenge? Do you want to work for an innovative and global business? If so, this could be your next opportunity!Here at MMR, we are on the hunt for a Senior Paid Media Executive to join our dynamic and forward-thinking team in Durban, South Africa.This role Is a perfect opportunity for someone who has more then 1.5 years experience within a similar role, looking for the next step in their career!A bit about us:MMR is an independent, global consumer and sensory research agency specialising in food, drink, personal and household care research. We are industry leaders, guiding best in class innovation for our clients – partnering with over 50% of the top 100 global food and drink brands.Our team of over 800 highly engaged, multi-disciplined employees are primarily dynamic research professionals, sensory experts and data scientists. We’re a diverse bunch, with backgrounds in R&D, insight, marketing, sensory science, data sciences and psychology. We also boast a true global reach with offices in Wallingford (near Oxford), London, New York, Shanghai, Singapore, Mumbai, Sao Paulo, Cali (Colombia), Bangkok and Durban.What makes MMR special?We are a “people first” company that prides itself on collaboration, honesty and mutual trust. Don’t take our word for it though, check us out on Glassdoor. You’ll see we’re currently rated at 4.8 out of 5 as an employer destination and a massive 97% of our employees would recommend working for us to a friend. Add to that 99% of our people approve of our CEO and you a general feel of what it means to be part of the MMR family.A bit about the role:The main responsibilities of this role will be working across the MMR Group, managing the SEM, SEO and Paid Social marketing campaigns.Primary responsibilities:

Help manage and optimize the SEM, SEO, and Paid Social marketing campaigns of MMR Group (MMR Research, Together Agency, Ideal Insight and Annandale Distillery) to acquire and retain clients.
Help manage and optimize the SEM, SEO, and Paid Social marketing campaigns for Together Agency clients.

This role will also include:

Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights and optimize spend and performance based on the insights.
Collaborate with internal teams to create optimized 360° conversion funnels and user experience from impressions through to conversion points.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Communication to clients, team, and management on strategy/project development, timelines, and results.
Brainstorm new and creative growth strategies.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

RequirementsRequirements:

You will have a minimum of 1.5 years of experience in a similar position
Impeccable command of the English Language (written and verbal).
Knowledge and understanding of SEM platforms and campaigns (Google Ads; Search, Display, etc.).
Knowledge and understanding of paid social platforms (Facebook, Instagram, LinkedIn, and Twitter).
Knowledge and understanding of SEO platforms (beneficial).
Knowledge and understanding of platform analytics and Google Analytics.
Strong analytical skills and data-driven thinking.
Experience in optimizing landing pages and user funnels.
Up to date with the latest trends and best practices in online marketing and measurement.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Personality Profile:

Confident and self-assured.
Good communicator, with effective listening skills.
Able to build positive relationships both internally and externally.
Highly organized and focused.
Positive and enthusiastic with a can-do attitude.

BenefitsMMR is an equal opportunities employer.

MMR Research