Marketing Manager

• Responsible for creating and driving the development and implementation of the marketing strategy of the Company, including management of the marketing team.
• Strategic development and execution of external and internal marketing campaigns to drive brand awareness and increase student numbers.
• Effective management of marketing budget, development/growth of marketing team and collaboration with external suppliers to optimise return on investment and achieving the company's objectives and key results
• Management of strategic marketing and customer relationship activities
• Build and expand the presence of the company and its brands
• Oversee the creative and strategic development and improvement of external and internal marketing initiatives, including inter alia the Company's advertising and public relations campaigns to ensure growth
• Manage the development and maintenance of the Company's website
• Appoint and manage external marketing suppliers to optimise return on investment and achieve the company's objectives and key results
• Management of company events including open days and student functions
• Collaboration with the company's sales team vis-à-vis secondary school visits
• Collaboration with the company's sales team vis-à-vis keeping track of marketing campaign effectiveness in driving leads and sales
• Drive increased revenue and profit to achieve the Company`s growth through marketing initiatives
• Strategically analyse and report on marketing initiatives and lead and sales outcomes to inform marketing decisions and business opportunities
• Analyse customer insights, consumer trends, competitor and market analysis, and marketing best practices to build successful strategies
• Assist in the development and maintenance of relationships with prospective customers and various business partners
• Assist in the planning and coordination of business plans and the penetration of new markets
• Developing the marketing team and managing their day-to-day activities.

• Relevant degree and qualifications

• Three+ years in a similar role or five+ years in a strategy and/or brand management role at an agency or in a marketing department

• Experience in the private education industry would be an advantage

• Excellent leadership and management skills

• A high level of communication, listening and negotiation skills

• Ability to deliver on both creative and business objectives

• The ability to motivate and build rapport with people

• The ability to work individually and as part of a team

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