Mid-Weight Digital SEO Copywriter: In-House: Gaming/Entertainment - Cape Town, CBD
VGP Recruitment
- Cape Town, Western Cape
- Permanent
- Full-time
Although an established company, they are creating a new in-house studio for this division making this very much a start-up environment.
If you are poised to pen perfect prose that performs, we want to see your portfolio! Apply today.ResponsibilitiesGeneral
- Write high-quality, error-free, original, and engaging long form sports/gambling copy
- Work with the design team in the visual's selection process for every copy to drive user experience, e.g., infographics
- Take complex topics and break them down into digestible, engaging, shareable content
- Developing both new articles/pages and optimising/rewriting existing pages/articles
- Develop content plans/topics aligned to the broader SEO strategy
- Keyword research/topic generation
- Write compelling copy focussed on keyword research / target keywords with SEO and conversion in mind
- Research and fact-check thoroughly to ensure accuracy and effectiveness
- Publish blog posts and web content on WordPress according to content calendar
- Collaborate cross-functionally for content ideation
- Build and implement initiatives to help increase organic traffic to the website
- Work quickly and deliver content delivered consistently, accurately and on time.
- Requires specialised knowledge of copywriting, editing techniques, and processes relating to SEO and the development of written and print content
- Short term planning within a 6-month timeframe
- Organise, plan, and prioritise tasks for self to ensure that work gets done efficiently and within budget constraints
- Interact with management across business units to influence and encourage specific behaviour.
- 3-year Bachelor's Degree, preferably in marketing, communication, English, journalism
- GAIQ certification (Google Analytics Certification) is an advantage
- Copywriting certification
- 5 years' experience working within a digital role as a copywriter; producing digital content
- Experience in the use of SEO Tools and Google Analytics for measuring and reporting
- Previous relevant experience working in a related sector – exposure to/knowledge of the sports betting and online gaming/casino industry is a strong advantage
- Excellent writing career
- Portfolio proof of ability will be requested
- Strong verbal and written English communication skills
- Highly proficient in long form copy role – there will be quantity to be written
- Understanding of best practice of SEO and able to jump in and do key word research when required - beneficial
- Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
- Command of other languages is advantageous, especially French
- A willingness to develop a deep understanding of SEO writing strategies
- Use of generic SEO tools like Yoast, Grammarly and Litmus Marketing
- Understanding of communication legislation (POPIA/CPA/WASPA)
- Project management skills
- Knowledge of SEO best practices
- Keyword research
- Experience with popular content management systems especially WordPress
- Experience with web analytics and architecture
- Copywriting skills
- Innovating
- Initiating
- Attention to detail
- Managing results
- Applying Expertise and Technology
- Organising & Planning
- Managing Customer & Stakeholder Expectations
- May be required to work overtime in line with operational requirements (this may include weekends, public holidays).