Senior ATL Strategist
Zenith
- Sandton, Johannesburg
- Permanent
- Full-time
- Manage and produce quality work in line with:
- Agency processes.
- Global tools and processes.
- Produce clear, innovative strategies at a senior level.
- Deliver solid implementation planning briefs.
- Assist with media negotiations if necessary.
- Ensure flow plans accurately reflect the strategy.
- Ensure teams (Offline and Online) are consolidating flow plans into one flow plan.
- Work collaboratively with partner agencies.
- Manage client relationships at all levels in the business.
- Ensure seamless work with digital strategists on the business.
- Develop other strategists in the team or Groupe.
- Work on New Business Pitches as and when required
- Manage general work output quality as part of the strategic process
- Manage client budgets and oversee implementation accordingly
- Hard KPI scores:
- Effective representation of Publicis Media: Keep abreast of international and local trends, across all agency disciplines and practices.
- Bi-annual thought-leadership/opinion piece either written or delivered in a presentation.
- New Business: Assist with new business pitches. (Experience in pitching).
- Awards: Enter two awards annually, that warrant winning.
- Set and track spend objectives for ETV, SABC, Media 24, OOH and other.
- Report in regularly to the BUD
- Senior ATL Strategist with a minimum of 7 years media experience, with a thorough understanding of ATL media (fully versed and able to present a strategy and flow-plan for ATL media).
- Thorough understanding of all planning and buying processes.
- Thorough understanding and experience of Media Agency processes and tools
- Experience working closely with support and management teams
- Building strong relationships and driving credibility with clients as well as internal/external partners