Digital Marketing Analyst: BluNova

Blue Label Telecoms

Johannesburg, Gauteng
Permanent
Full-time

1 month ago

About The CompanyBluNOVA is the data consolidating, insight generating and decision-making business unit within SA Telecoms giant Blue Labels Telecoms (BLT), a company founded by Mark and Brett Levy in 2001 to bridge the gap in South Africa's economic inequality allowing everyone to interact and transact equally.BluNova is responsible for aggregating data originating from multiple companies within the Blue Label group and therefore holds a massive amount of telco and digital transactional voucher data. BluNOVA helps the Group and key partners grow through unique predictive algorithms. We deliver automated decisions on actionable, growth insights. Further, BluNOVA is the industry's aspiration for innovation, and is considered to be in the business is building businesses developing new data-driven digital business opportunities such as BluAdvance and AltBureau.BluAdvance, born out of BluNOVA is a cloud-enabled digital platform designed to provide product and cash-equivalent advances to eligible South African consumers swiftly and efficiently when they need it most. The debut service is Electricity Advances, which addresses the fundamental need for access to electricity across South Africa.AltBureau, also born out of BluNOVA is an innovative data bureau utilising Alternative Data, we offer insights into the transactional habits of 36 million South Africans, encompassing 68 million mobile numbers. Our platform is designed for high-volume yet remains efficient, easily accessible and cost-effective, delivering services ranging from risk assessment and credit scoring to micro-lending solutions, fraud detection, and enhancing marketing strategies.Across the BluNOVA association of companies, we leverage scalable AWS cloud technologies to deploy our solutions, with a strong emphasis on automation. Our data analysis is performed in a Snowflake, DataBricks and PowerBI and uses Matillion for ELT pipelines while our Decisioning is done in the world class FICO Cloud decision engine.At BluNOVA, we’re creating an environment that nurtures great thinkers. Our workplace is a collaborative environment that feeds of the thrill of innovation.Benefits of working at BluNova:We work on the most unique, challenging and thrilling use cases.Our work assignments deliver social good while contributing to economic growth.We offer a unique cloud native architecture based on AWS, Snowflake, Databricks, Matillion, PowerBI and FICO????Our employees get rewarded in recognition of their efforts????We create a fun-filled environment where people feel passionate, safe, valued and cared for. We treat each other with respect and operate with authenticity and integrity!??‍????Our employees' physical, mental, emotional & financial health is one of our priorities. We promote a healthy, balanced lifestyle by bringing various healthy initiatives to the workplace.????We encourage and promote social and teamwork relationships among our employees through frequent social events.????Annual leave days to take a well-deserved break????We offer competitive compensation that rewards high performance.We are based in Capital Hill in Morningside, contact us for more information on our company, offerings or partners, send an email to BluNovaInfo@blts.co.za or call 011 523 3000Job PurposeProvides data analysis and segmentation of consumer data to support digital marketing channels and campaigns as well as performance reporting and analysis of the organization's digital marketing channels and campaigns.RESPONSIBILITIESExternal Communications

Develop and/or deliver a plan for significant aspects of internal and external communications with guidance from senior colleagues.

Digital marketing data provision

Provide analyzed data for a particular product, service or specialty digital marketing initiative while working within established DMP (Data management platform)and online marketing management systems.

Data Exploration

Conduct research and select relevant information to enable analysis of key customer segments, themes and trends using primary and secondary data sources and business intelligence tools.

Customer Relationship Management / Account Management

Engage with and build relationships with relevant decision makers and influencers within the BLT organization and to enable effective two-way flow of information and resolution of issues.
Collect feedback from identified customers or customer segments, in conjunction with BLT businesses, to ensure their needs are met, providing themes, summary analyses, and recommendations for changes based on customer input.

Digital Marketing Plan Execution

Provide data for digital marketing plan execution
Provide analysis to monitor performance of digital marketing campaigns.

Insights and Reporting

Prepare of various data and analytics reports.

Customer Needs/Experience Research

Support internal and external customer and market research by performing customer and market research and analysis techniques using both internal and external data Management
Manage and develop information analyst resource(s)

Behavioural Competencies

Plans and Aligns
Business Insight
Communicates Effectively
Customer Focus
Manages Complexity
Drives Results
Optimizes Work Processes
Tech Savvy
Builds Networks

Skills

Action Planning
Planning and Organizing
Verbal Communication
Commercial Acumen
Customer and Market Analysis
Data Collection and Analysis
Computer Skills
Data Control
Maintains the Relationship
Manages Buyer Indifference
Navigates Customer Challenges
Reporting
Strengthens Customer Connections
Understands the Buying Process
Marketing Commercialization

Education

University (First degree)

Experience

Experience enables job holder to deal with the majority of situations and to advise others (Over 6 years to 10 years)
Basic experience of coordinating the work of others (2 – 5 years)
Experience in sourcing, segmenting, analyzing, interpreting and advising using customer related information – (3-6 years)
Data management for analysis for digital marketing advantageous

Blue Label Telecoms

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